Hi, I'm Apoorvaa! (uh·poor·vah)
Hi, I'm Apoorvaa! (uh·poor·vah)
I research and design complex systems where clarity, accessibility, and human decision-making matter.
I research and design complex systems where clarity, accessibility, and human decision-making matter.
I research and design complex systems where clarity, accessibility, and human decision-making matter.
Designing experiences for 4+ years. Previously at the US Holocaust Memorial Museum as a UX Designer and Researcher.
Designing experiences for 4+ years. Previously at the US Holocaust Memorial Museum as a UX Designer and Researcher.
Animation created using Adobe Firefly
Selected Work ↓
Selected Work ↓
Selected Work ↓
Designing a broker-centric CRM to support early decision-making in real estate transactions - Deal Meridian (now Accolade). I designed a CRM that helps brokers assess lead intent, track evolving client preferences, and manage conversations, without automating away the human judgment essential to closing deals.
Designing a broker-centric CRM to support early decision-making in real estate transactions - Deal Meridian (now Accolade). I designed a CRM that helps brokers assess lead intent, track evolving client preferences, and manage conversations, without automating away the human judgment essential to closing deals.
INDUSTRY SPONSORED
REAL ESTATE
PRODUCT DESIGN
Comprehensive redesign of EGO Movement’s digital commerce experience to improve product discovery and conversion across web and mobile. As the Lead UX Designer, I led the redesign of EGO Movement’s digital experience to address navigation issues, improve product discoverability, and directly impact conversion.
Comprehensive redesign of EGO Movement’s digital commerce experience to improve product discovery and conversion across web and mobile. As the Lead UX Designer, I led the redesign of EGO Movement’s digital experience to address navigation issues, improve product discoverability, and directly impact conversion.
SIHIPPED 2024
UX DESIGN
E-COMMERCE
Reimagining Microsoft Visio’s diagramming experience to support functionally blind professionals through non-visual interaction design. I worked on redesigning how functionally blind users "see" and interpret diagrams in Microsoft Visio Web.
Reimagining Microsoft Visio’s diagramming experience to support functionally blind professionals through non-visual interaction design. I worked on redesigning how functionally blind users "see" and interpret diagrams in Microsoft Visio Web.
INDUSTRY SPONSORED
ACCESSIBILITY
INTERACTION DESIGN
Designing an AI-assisted search experience for Slack.com to support early-stage product purchase.
I designed a search experience to help users evaluate Slack more confidently during their software purchasing process by using AI as an interpretation layer to enhance clarity without replacing existing navigation patterns.
Designing an AI-assisted search experience for Slack.com to support early-stage product purchase. I designed a search experience to help users evaluate Slack more confidently during their software purchasing process by using AI as an interpretation layer to enhance clarity without replacing existing navigation patterns.
Designing an AI-assisted search experience for Slack.com to support early-stage product purchase.
I designed a search experience to help users evaluate Slack more confidently during their software purchasing process by using AI as an interpretation layer to enhance clarity without replacing existing navigation patterns.
INDUSTRY SPONSORED
GENERATIVE AI
PRODUCT DESIGN
Building a research-informed care system for postpartum support networks - BloomWell. I designed a connected care system that helps new mothers receive timely, informed support from their partners, family, and friends.
Building a research-informed care system for postpartum support networks - BloomWell. I designed a connected care system that helps new mothers receive timely, informed support from their partners, family, and friends.
CHI COMPETITION 2024
RESEARCH INFORMED DESIGN
HEALTHCARE & AI
Innovating at the intersection of what can be built and what should be felt.
Innovating at the intersection of what can be built and what should be felt.
Made with ☕ by Apoorvaa Balasundaram ©2026